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The Benefits of Being No. 2 in Business

Back in the early 1960s, also-ran Avis — a smaller, less successful business than Hertz — decided to run a new advertising campaign, one that embraced its market position rather than trying to change it. “When you’re only No. 2, you try harder. Or else,” the company’s advertisements read. Avis’s initial business insight was to […]

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Learning how to code, and searching for a legendary figure in the Ruby who mysteriously disappeared: Hackety Hack solved the “Little Coder’s Predicament”: It was fun enough to engage a kid, and smart enough to teach her something to boot. But just a few months after launching it, to the astonishment of the community of […]

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